How To Get Started Right After You Launch Your Website
Congratulations! If you are reading this, it is probably because you have launched your brand new website! Then what?
Our mission at Supersonic Sites® is to help small business owners achieve success with their brand new website. This is why we are giving a short 5 point checklist to help you get started right.
Create An Engaging Website Launch Post
Don't let this opportunity pass on and shout it from the rooftop! You've had a significant update to your business, and sharing your brand new website will get a lot of people to it. You might even pick up some new clients who can now more easily schedule an appointment with you or contact you for more questions.
Here is an example taking from one of our clients on the day we launched her Supersonic Site®:
Update Your Business Information
Also, both on personal and business page, you can have your business info updated with your new website. It is crucial to have correctly formatted information in all your online profiles. Things like your business name, phone number, and address must be as consistent as possible across the web.
Make Google My Business Priority #1
Suppose you are a small business that offers a local service. In that case, there isn't a single profile online more important than Google My Business...period. It's completely free, and it's the best way to maximize your exposure when people are looking for your business on Google.
Google isn't what it used to be. Google now gears its search results based on the user's location when people are looking for a plumber, restaurant, or any other service. And it gives priority to local businesses.
Claim Your Listing
First, head over to google.com/business and click "Manage Now." From there, it's pretty straightforward; Google will guide you through the steps of claiming your business. Most of the time, to confirm your claim, Google will send you a postcard with a verification code. Expect to wait at least a week before you receive this.
After that, your profile is verified and should appear on the local search results.
Rank on Google My Business
Google is and remains the best way to generate leads and sales for small business owners online. Why? Because people are searching for your service. They are not being interrupted; they are looking for a solution.
What does it look like to rank with Google My Business for local search? Take a look...
Imagine coming up #1 when people are looking for your service near you or looking for your area. This is as good as it gets if you are do not have the budget for Google Ads.
Ranking on Google My Business Requires Engagement
First and foremost, make sure to complete every detail of your profile.
Then, your job is to get a consistent flow of reviews on your profile and respond to each of them. You can accomplish this automatically with an email every time a new client has been serviced or do it manually via SMS.
Forget The "Hope & Pray" Method
Out of the box, we've applied the hard-won knowledge that came from spending millions of dollars in advertising dollar so that your website can turn people who are interested in your business into leads and sales:
- We have used best design practices so that your phone calls or form submissions are only 1 or 2 clicks away.
- We have used colour psychology to highlight your calls to action.
- Our layout works great on all devices and is simple enough for Grandma to navigate.
- We have implemented tracking so that we can count how many phone calls and leads you have.
- We have optimized everything for SEO
- Make sure your website loads lightning-fast
- , etc.
That's great and all, but it does absolutely nothing unless you have a steady flow of high-quality eyeballs looking at your website.
Getting High Quality Visitors Through Advertising
A famous ad man once said:
Half the money I spend on advertising is wasted; the trouble is I don't know which half!
John Wanamaker
Sadly, that's where most business owners find themselves. But now we can do better. You can do what we call "Scientific Advertising" or "Gum-Ball Dispenser Marketing".
You know how gum-ball dispenser works right? Put $0.25 at the top, crank and pops out the gum-ball at the bottom. In your case, this is how your advertising should work:
- Put money in ads
- Get a client
Now...how many time would you spend $20 to get a $500 client? Would you consider the money you spent on ads an expense that could be potentially cut-off?
Of course not.
The Gold Standard
There isn't a magic bullet in advertising. Still, when creating an automated and predictable way to get leads, Google Ads is the gold standard.
There is yet to be one business we have encountered that wouldn't benefit from Google Ads.
What do we mean by Google Ads? Google Ads are everywhere, from Gmail to YouTube, but the most relevant for your business are Google Search Results and Google Maps. (See Below)
Your Automated Client Dispenser Machine
Imagine someone looking into their phone and saying, "I need a plumber now," or typing, "Best Italian restaurant near me." When people search on Google, they're usually ready to take action. With Google Ads, you're reaching out to folks who are actively searching for what you offer. You can't get any better than that.
Do you have $10/day to grow your business?
To us, Google Ads for 99% of business websites is a no-brainer. What we've seen since our inception is a direct correlation between business websites that succeed and those who are not.
We know clients who run Google Ads stay in business, increase their revenues and know that their ads way more than pay for themselves.
Control Growth Approach
Here is the truth: Google will happily take your money if you don't know what you are doing. At Supersonic, we have a controlled growth approach. We usually suggest starting with $10/day; then, we dial in the ads until we get predictable results ($10 per call or form submission, for example).
Then we check with you:
- Is the quality of the inquiries any good?
- How many of them do you need to get a sale?
From there, we have a good idea of how we are positioned to scale your business. If for every $1 you spend, you don't make at least $4, there are improvements to make before increasing your budget.
But What About SEO?
As soon as you venture into the digital marketing world, many people will tell you that "you need good SEO" - including that random person sending you emails about how they can help you or tell you your website is "no-good" to sell you on their package. 🙄
We've covered this topic in-depth in our article "The Dirty Little Secret About SEO," but if you want to overview, here it is:
- SEO takes months to have any impacts
- It's just as costly (or more) than paying for the top position in the beginning
- Results are not guaranteed
Results That Speak For Themselves
Our friend Peter at Carolina Gourmet once had an old clunky website. He is an award-winning chef with decades of experience. We revamped his website and started in earnest to advertise his business on Google Ads. Something magical happened.
Not only did he give us a call about how he 4X his revenue for the month of May (year over year) but he also got featured on the Today Show!
All that as a direct consequence of our advertising efforts.
Award-Winning Chef at Carolina Gourmet
$600 On The Floor, Ready To Be Picked Up.
We have a saying at Supersonic and it this:
Just pick up the $5 laying in the corner
Brent Hohlweg
There is a lot of things you can do for grow your business but sometimes, it's just about picking up the money that is right there ready for you to pick-up and put in your pocket.
Up to $600 In Ad Credit To Get Started
If you have never run Google Ads before, you are eligible for an ad credit of up to $600. Yes, that's right! When you start with Google Ads, we walk you step by step through the claiming process and then ensure its use is maximized.
Regular Google Ads Pricing
Google Ads aren't free, and quality advertising management requires some investment. Typically, we offer our Google Ads service at a competitive rate of $249/month. But, as a token of our appreciation for trusting us with your brand, we're knocking down that price tag. Instead of the usual, you can hop on board our Google Ads train for just $199/month.
Conclusion
In summary, to get started right with your brand new website, make sure to:
- Announce it publicly on social media
- Have all your business information up to date (Facebook, Instagram, etc.)
- Make sure you are on top of your Google My Business listing
- Find a way to get new clients to leave a review for your business
- Consider Google Ads as an advertising strategy
If you have all of the steps above covered, congratulations! You are already in a better position than 95% of small business owners who wait for the phone to ring.
Schedule A Time to Discuss Google Ads With Us
Ready to see your website turned into a revenue-generating machine? We are, too! Schedule a time to talk with us today.