How To Get Started Right After You Launch Your Website
Congratulations! If you are reading this, it is probably because you have launched your brand new website! Then what?
Our mission at Supersonic Sites® is to help small business owners achieve success with their brand new website. This is why we are giving a short 5 point checklist to help you get started right.
Create An Engaging Website Launch Post
Don't let this opportunity pass on and shout it from the rooftop! You've had a significant update to your business, and sharing your brand new website will get a lot of people to it. You might even pick up some new clients who can now more easily schedule an appointment with you or contact you for more questions.
Here is an example taking from one of our clients on the day we launched her Supersonic Site®:
Update Your Business Information
Also, both on personal and business page, you can have your business info updated with your new website. It is crucial to have correctly formatted information in all your online profiles. Things like your business name, phone number, and address must be as consistent as possible across the web.
Make Google My Business Priority #1
Suppose you are a small business that offers a local service. In that case, there isn't a single profile online more important than Google My Business...period. It's completely free, and it's the best way to maximize your exposure when people are looking for your business on Google.
Google isn't what it used to be. Google now gears its search results based on the user's location when people are looking for a plumber, restaurant, or any other service. And it gives priority to local businesses.
Claim Your Listing
First, head over to google.com/business and click "Manage Now." From there, it's pretty straightforward; Google will guide you through the steps of claiming your business. Most of the time, to confirm your claim, Google will send you a postcard with a verification code. Expect to wait at least a week before you receive this.
After that, your profile is verified and should appear on the local search results.
Rank on Google My Business
Google is and remains the best way to generate leads and sales for small business owners online. Why? Because people are searching for your service. They are not being interrupted; they are looking for a solution.
What does it look like to rank with Google My Business for local search? Take a look...
Imagine coming up #1 when people are looking for your service near you or looking for your area. This is as good as it gets if you are do not have the budget for Google Ads.
Ranking on Google My Business Requires Engagement
First and foremost, make sure to complete every detail of your profile.
Then, your job is to get a consistent flow of reviews on your profile and respond to each of them. You can accomplish this automatically with an email every time a new client has been serviced or do it manually via SMS.
Plan To Invest In Local Citations
Google Local Ranking Takes Time, Energy & Local Citations
The ways of Google are impenetrable, and it is a mystery to many. Accurate information, engagement, and other factors are at play, including how long your listing has been online. Another factor that plays into the equation is local citations.
What are local citations?
A local citation is any online mention of the name, address, and phone number of a local business. Citations can occur on local business directories, websites and apps, and social platforms.Moz.com
Building local citations is a tedious job, to say the least, and shouldn't be done by the non-initiated. Many services offer to do that job for you. We suggest only doing business with long-standing and professional services. It is worth paying a few hundred bucks to get the job done right.
We offer, only for Supersonic Sites® members, this service. Contact us directly via email or our contact page to know more.
Consider Investing in Google Ads
Having a well-made website is one of the critical steps to establish a professional online presence. But how do you get people to visit your website now?
By far, the best and most efficient way to start bringing people to your website when they are looking for your services is Google Ads. Google Ads allows you to rank high in the search results automatically. They charge you for each click going to your website generated by the ads. Rather than wait months for organic search ranking, Google Ads allows you to bypass the wait time and achieve faster results.
But again, unless you have the time and desire to acquire this skill, you should probably leave it to experts. Most Google Ads management services charge between $399 and $999 every month.
We believe these rates are way too high for small local business owners.
That's why we launched Supersonic Ads®. We created this service to be only available to our Supersonic Sites® clients and only charge $199/mo for it. Our Google Supersonic Ads® has been a smashing success for our clients.
Elopement & Small Wedding Planner
Warnings about Google Ads
Even though they are quick to set up and get you eyeballs right now, it will take time for the ads to reach peak performance. That's because the task of a Google Ad Manager is to prune useless keywords you might be ranking for and finding new opportunities.
As a general rule, the longer you stay with your ad manager, the better results you should get. But, of course, Supersonic Ads® is tailored to small business owners in small markets. So if you need to bring out the big guns in big competitive markets, we might not be the right fit for you.
In summary, to get started right with your brand new website, make sure to:
- Announce it publicly on social media
- Have all your business information up to date (Facebook, Instagram, etc.)
- Make sure you are on top of your Google My Business listing
- Find a way to get new clients to leave a review for your business
- Plan to invest in local citations
- Consider Google Ads as an advertising strategy
If you have all of the steps above covered, congratulations! You are already in a better position than 95% of small business owners who wait for the phone to ring.